For the end-of-year celebrations, Lierac wanted to bring its holiday its holiday boutique and gift sets to life through a world that felt both magical and unexpected.
The creative concept was built around a fantastical factory, a place where botany, science, and technology blend seamlessly to craft something truly unique.

This surreal environment draws inspiration from laboratories, workshops, and futuristic machinery, where plants and scientific elements interact to form the brand’s signature skincare creations.

The campaign visuals were developed entirely with AI, enabling highly detailed and imaginative scenes that extend beyond traditional production methods.
To enhance the storytelling, a 3D film was also produced, bringing the universe to life through movement, light, and atmosphere.